Product Management

General Assembly

Price:
$3,950 8 seats left
Start Date:

Wed, Jan 17, 6:30pm - Mar 28, 8:30pm (20 sessions)

Next start dates (1)

Location:
Downtown, Washington, D.C.
1133 15th St NW 8th Fl
Btwn L & M Streets NW
Washington, District of Columbia 20005
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Important:
A computer will not be provided. No class on Feb 19
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this product management training:

This is a part time course.

In this course, students will learn to navigate the product cycle, from evaluating users and managing a roadmap to creating an MVP and developing metrics.


Unit 1: Product Management Fundamentals

Introduction to Product Management
  • Define the multiple roles & responsibilities of a Product Manager
  • Understand how customer needs translate into features of a product
  • Identify the underlying risks and assumptions associated with new features
The Product Development Process
  • Understand each phase of a product life cycle, and the development stages needed to develop them
  • Identify the different methods of developing a product
Unit 2: Getting to Product/Market Fit

Customer Development 
  • Identify a company's target customers
  • Conduct effective customer interviews and site visits
  • Understand the user's needs and current ways of working 
Testing & Validating/Minimum Viable Product 
  • Determine if an idea has product/market fit
  • Explain the purpose and process of building an MVP
  • Evolve an MVP to reach product/market fit
Business Model Design 
  • Describe the components of a business model canvas and how they relate to each other
  • Differentiate between types of business models
  • Develop a business model around a new product idea
Market Research 
  • Develop a competitive analysis of a feature or business
  • Identify key differentiation between competitive offerings
  • Utilize estimation and research in order to determine the opportunity size of a given product or feature
Unit 3: UX Design

Personas & Empathy Maps 
  • Synthesize findings from customer interviews into user personas
  • Use empathy maps to better understand the feelings and needs of customers
  • Distinguish how teams inside a company use personas and empathy maps differently
Features & User Stories 
  • Translate customer needs into product features
  • Comprehend how to create user stories in order to communicate user's needs with other stakeholders
  • Learn how to effectively prioritize features
Wireframing & Storyboarding 
  • Understand how to create wireframes in order to test ideas and identify potential problems before time is committed to developing the final product
  • Become familiar with different methods of wireframing, including sketch, lo-fi, and hi-fi
  • Understand how to create storyboards in order to communicate context, user flows, and interactions
Mid-Course Presentation 
  • Present progress of projects and receive instructor and peer feedback
Unit 4: Business Fundamentals

Metrics 
  • Use the best metrics and KPIs to track a variety of subjects
  • Identify tools to measure metrics
  • Understand the concept of the customer conversion funnel
Pricing & Financial Modeling 
  • Build a working financial model for a given audience
  • Describe different pricing approaches for a new product
  • Forecast demand and revenue for a new product
Unit 5: Communicating with Stakeholders

Flexible Session 
  • Focus on a topic selected by the instructor in order to provide deeper insight into a specific area of Product Management
Technology for Product Managers 
  • Define what a tech stack is in the context of web applications, and identify associated technologies
  • Articulate the business and technical implications of adding, removing or postponing product features
  • Identify best practices for developing digital products with your technology team
Product Roadmap 
  • Identify and define three distinct phases along a product's timeline: pre-launch, pre-market fit, and post-market fit
  • Build a product roadmap
Project Management & Product Specs 
  • Describe the Agile framework, and why it is important to development processes
  • Understand how developers estimate task size
  • Use different tools to track tasks and time
Presenting Your Product 
  • Describe what makes a presentation effective, and how structure is used to impact the audience experience
  • Employ practical techniques, processes, and communication styles to pitch your idea to stakeholders more effectively
Unit 6: Presentations & Next Steps

Final Presentations 
  • Gain feedback from peers, instructor, and guest panelists that will identify strengths and areas for improvement
Moving Forward on Your PM Path 
  • Understand the realities of the Product Management job market
  • Understand job options across organizational types and career paths
  • Access resources and tools for continued learning
School Notes: Please Note: For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
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Start Dates (2)
Start Date Time Teacher # Sessions Price
6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson 20 $3,950
This course consists of multiple sessions, view schedule for sessions.
Mon, Jan 22 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, Jan 24 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, Jan 29 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, Jan 31 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, Feb 05 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, Feb 07 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, Feb 12 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, Feb 14 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, Feb 21 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, Feb 26 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, Feb 28 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, Mar 05 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, Mar 07 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, Mar 12 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, Mar 14 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, Mar 19 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, Mar 21 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, Mar 26 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, Mar 28 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson 20 $3,950
This course consists of multiple sessions, view schedule for sessions.
Wed, Mar 28 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, Apr 02 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, Apr 04 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, Apr 09 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, Apr 11 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, Apr 16 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, Apr 18 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, Apr 23 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, Apr 25 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, Apr 30 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, May 02 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, May 07 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, May 09 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, May 14 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, May 16 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, May 21 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, May 23 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Wed, May 30 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson
Mon, Jun 04 6:30pm - 8:30pm M. Wagner, S. Wynter, G.Shenoy, R. King, M. Strozak, D. Lifson

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School: General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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